Check expert advices for marketing research?

When you looking for marketing research, you must consider not only the quality but also price and customer reviews. But among hundreds of product with different price range, choosing suitable marketing research is not an easy task. In this post, we show you how to find the right marketing research along with our top-rated reviews. Please check out our suggestions to find the best marketing research for you.

Product Features Editor's score Go to site
Marketing Research (8th Edition) Marketing Research (8th Edition)
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R for Marketing Research and Analytics (Use R!) R for Marketing Research and Analytics (Use R!)
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Marketing Research (7th Edition) Marketing Research (7th Edition)
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Marketing Research Marketing Research
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Marketing Research Marketing Research
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Marketing Research: An Applied Orientation (6th Edition) Marketing Research: An Applied Orientation (6th Edition)
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Qualitative Consumer and Marketing Research Qualitative Consumer and Marketing Research
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Essentials of Marketing Research (with Qualtrics, 1 term (6 months) Printed Access Card) Essentials of Marketing Research (with Qualtrics, 1 term (6 months) Printed Access Card)
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Marketing Research: An Applied Orientation (7th Edition) (What's New in Marketing) Marketing Research: An Applied Orientation (7th Edition) (What's New in Marketing)
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1. Marketing Research (8th Edition)

Description

For courses in global marketing.

Marketing Research

The Eighth Edition of Marketing Research continues to provide readers with a nuts and bolts introduction to the field of marketing research. Intended for readers with no prior background in marketing research, the book teaches the basic fundamental statistical models needed to analyze market data.

This new editioncontinues with the successful condensed and streamlined organization as the previous edition.An integrated case study throughout the text helps readers relate the material to the real world--and their future careers. All information has been updated to offer the most current insights on forces shaping marketing research, such as the impact of social media and mobile technologies.

2. R for Marketing Research and Analytics (Use R!)

Description

This book is a complete introduction to the power of R for marketing research practitioners. The text describes statistical models from a conceptual point of view with a minimal amount of mathematics, presuming only an introductory knowledge of statistics. Hands-on chapters accelerate the learning curve by asking readers to interact with R from the beginning. Core topics include the R language, basic statistics, linear modeling, and data visualization, which is presented throughout as an integral part of analysis.

Later chapters cover more advanced topics yet are intended to be approachable for all analysts. These sections examine logistic regression, customer segmentation, hierarchical linear modeling, market basket analysis, structural equation modeling, and conjoint analysis in R. The text uniquely presents Bayesian models with a minimally complex approach, demonstrating and explaining Bayesian methods alongside traditional analyses for analysis of variance, linear models, and metric and choice-based conjoint analysis.

With its emphasis on data visualization, model assessment, and development of statistical intuition, this book provides guidance for any analyst looking to develop or improve skills in R for marketing applications.

3. Marketing Research (7th Edition)

Feature

Marketing Research
Authors: Alvin C. Burns and Ronald F. Bush
Seventh Edition
Hardcover

Description

Directed primarily toward undergraduate marketing college/university majors, this text also provides practical content to current and aspiring industry professionals.

Marketing Research gives readers a nuts and bolts understanding of marketing research and provides them with extensive information on how to use it. This text provides the fundamentals of the statistical procedures used to analyze data without dwelling on the more complex and intricate concepts.

4. Marketing Research

Description

In Marketing Research, 10th Edition, authors CarlMcDaniel and Roger Gates share their industry experience to teachstudents how to make critical business decisions through the studyof market research. Designed for marketing research courses, theauthors' practical, applications-based approach features RealData, Real People, and Real Research, to preparestudents to conduct and use market research for future careers inbusiness. Co-author Roger Gates, President of DSS Research, infusesthe text with a practitioner perspective, helping students learnhow to use marketing research through a practical presentation oftheory and practice.


WileyPLUS Learning Space is an easy way for students tolearn, collaborate, and grow. With WileyPLUS Learning Space,students create a personalized study plan, assess progress alongthe way, and make deeper connections as they interact with thecourse material and each other.

This collaborative learning environment provides immediate insightinto strengths and problem areas through a combination of dynamiccourse materials and visual reports so that you can act onwhats most important.

*Access to WileyPLUS Learning Space is soldseparately.

5. Marketing Research

Description

This book offers the best approach toward communicating the intricacies of marketing research and its usefulness to the marketing organization. This highly regarded text focuses on market intelligence, strategy, theory, and application and retains its coverage of the most advanced and current marketing research methodologies. Pointing out these methodologies' limitations and strengths, the book also brings to the forefront the relevance of marketing intelligence, the power of the Internet in marketing research applications, and much more. Suitable for students in the intermediate or advanced courses.

6. Marketing Research: An Applied Orientation (6th Edition)

Description

For undergraduate and graduate marketing research courses.

Experience the Interaction Between Marketing Research and Marketing Decision-Making
Marketing Research: An Applied Orientation takes a unique applied and managerial orientation that illustrates the interaction between marketing research decisions and marketing management decisions. This text is comprehensive, practical, and presents balanced coverage of both qualitative and quantitative material.

The S ixth Edition is even more current, contemporary, illustrative, and sensitive to user needs.

7. Qualitative Consumer and Marketing Research

Feature

Sage Publications Ltd

Description

Written for students, scholars, and marketing research practitioners by three qualitative marketing research pioneers, this book takes readers through the basics to an advanced understanding of the state of the art in qualitative marketing and consumer research. The book offers readers a practical guide to planning, conducting, analyzing, and writing-up research or editing multi-media presentations using both time-tested and new methods, skills, and technologies. With hands-on exercises that researchers can practice and apply, the book leads readers step-by-step through developing qualitative researching skills in creative data collection, analysis, and presentation, using illustrations drawn from the best of recent and classic research.

8. Essentials of Marketing Research (with Qualtrics, 1 term (6 months) Printed Access Card)

Description

ESSENTIALS OF MARKETING RESEARCH, 6E, provides a concise, yet complete guide to the design, execution, analysis, and reporting of marketing research to support smart business decisions. Covering essential principles and techniques in a streamlined, engaging way, the text equips readers with the core knowledge and skills needed to manage marketing research effectively. This proven text provides valuable business context while introducing both traditional research methods, such as designing questionnaires, and the latest technological advances, including current data collection devices, basic data analysis tools, practical approaches to data analytics, and the impact of social media and artifactual online data. Designed specifically for readers who prefer a concise introduction to marketing research topics, the Sixth Edition of this trusted text features updates based on recent trends and technology, including an increased emphasis on ethical and international issues, reflecting their growing importance in modern marketing research.

9. Marketing Research: An Applied Orientation (7th Edition) (What's New in Marketing)

Description

For undergraduate and graduate courses in marketing research.


An applied and practical marketing research text

With a do-it-yourself, hands-on approach, Marketing Research: An Applied Orientation illustrates the interaction between marketing research decisions and marketing management decisions. This text uses a practical six-step framework for conducting marketing research, utilizing a variety of marketing companies to highlight qualitative and quantitative research strategies. The 7th Edition provides current, contemporary, and illustrative material sensitive to user needs. And with detailed emphasis on how to run the SPSS and SAS programs, marketing research students obtain the most extensive help available on this industry.

Conclusion

All above are our suggestions for marketing research. This might not suit you, so we prefer that you read all detail information also customer reviews to choose yours. Please also help to share your experience when using marketing research with us by comment in this post. Thank you!

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