Top switch book about change for 2022
If you looking for switch book about change then you are right place. We are searching for the best switch book about change on the market and analyze these products to provide you the best choice.
1. Switch: How to Change Things When Change Is Hard
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Broadway BusinessDescription
Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives?The primary obstacle is a conflict thats built into our brains, say Chip and Dan Heath, authors of the critically acclaimed bestsellerMade to Stick. Psychologists have discovered that our minds are ruled by two different systemsthe rational mind and the emotional mindthat compete for control. The rational mind wants a great beach body; the emotional mind wants that Oreo cookie. The rational mind wants to change something at work; the emotional mind loves the comfort of the existing routine. This tension can doom a change effortbut if it is overcome, change can come quickly.
InSwitch, the Heaths show how everyday peopleemployees and managers, parents and nurseshave united both minds and, as a result, achieved dramatic results:
The lowly medical interns who managed to defeat an entrenched, decades-old medical practice that was endangering patients.
The home-organizing guru who developed a simple technique for overcoming the dread of housekeeping.
The manager who transformed a lackadaisical customer-support team into service zealots by removing a standard tool of customer service
In a compelling, story-driven narrative, the Heaths bring together decades of counterintuitive research in psychology, sociology, and other fields to shed new light on how we can effect transformative change. Switchshows that successful changes follow a pattern, a pattern you can use to make the changes that matter to you, whether your interest is in changing the world or changing your waistline.
2. Switch: How to Change Things When Change Is Hard by Heath, Chip, Heath, Dan 1st edition (2010) Hardcover
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Excellent condition3. Switch: Cmo cambiar las cosas cuando cambiar es difcil (Spanish Edition)
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Por qu es tan difcil lograr cambios duraderos en nuestros trabajos, nuestras comunidades y nuestras propias vidas?
El obstculo principal es un conflicto intrnsico en el cerebro, nos dicen Chip y Dan Heath, dos reconocidos especialistas en comportamiento organizacional. Los psiclogos han descubierto que la mente est gobernada por dos sistemas diferentes la mente racional y la mente emocional que compiten por el control. La mente racional quiere un cuerpo perfecto; la mente emocional quiere comerse esa galleta. La mente racional quiere cambiar el trabajo; la mente emocional ama la comodidad y la rutina. Esta tensin puede causar que muchos esfuerzos por cambiar fracasen, pero si se superan, el cambio puede llegar rpidamente.
En Switch, los hermanos Heath muestran cmo personas normales y corrientes han unido estas dos mentes, logrando espectaculares resultados:
La directora quien ayud a Target, a pesar de ser una compaa minorista regional que facturaba tres billones de dlares, a convertirise en un gigante de ms de 63 billones dlares.
La directora de servicios clnicos que, junto con su equipo de enfermeras, logr reducir drsticamente los errores en la administracin de medicamentos en su hospital.
El director de atencin al cliente que transform a su compaa de una que ignoraba totalmente el servicio al cliente a ser una compaa definida por l.
En este convincente relato, los Heath renen dcadas de investigacin en los campos de psicologa, sociologa y negocios entre muchos otros, para explicar por qu cambiar es tan difcil y dar a conocer nuevas maneras de lograr cambios duraderos. Switch muestra que los cambios exitosos siguen un modelo, un modelo que puedes utilizar para lograr los cambios que t quieras, tanto si tu inters se centra en cambiar el mundo como en cambiar tu cintura.
4. Made to Stick: Why Some Ideas Survive and Others Die
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Random HouseDescription
NEW YORK TIMES BESTSELLER The instant classic aboutwhy some ideas thrive, why others die, and how to improve your ideas chancesessential reading in thefake news era.Mark Twain once observed, A lie can get halfway around the world before the truth can even get its boots on. His observation rings true: Urban legends, conspiracy theories, and bogus news stories circulate effortlessly. Meanwhile, people with important ideasentrepreneurs, teachers, politicians, and journalistsstruggle to make them stick.
InMade to Stick, Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the human scale principle, using the Velcro Theory of Memory, and creating curiosity gaps.Along the way, we discover that sticky messages of all kindsfrom the infamous kidney theft ring hoax to a coachs lessons on sportsmanship to a vision for a new product at Sonydraw their power from the same six traits.
Made to Stickwill transform the way you communicate. Its a fast-paced tour of success stories (and failures): the Nobel Prize-winning scientist who drank a glass of bacteria to prove a point about stomach ulcers; the charities who make use of the Mother Teresa Effect; the elementary-school teacher whose simulation actually prevented racial prejudice.
Provocative, eye-opening, and often surprisingly funny,Made to Stickshows us the vital principles of winning ideasand tells us how we can apply these rules to making our own messages stick.
5. Decisive: How to Make Better Choices in Life and Work
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Crown BusinessDescription
Chip and Dan Heath, the bestselling authors of Switch and Made to Stick, tackle one of the most critical topics in our work and personal lives: how to make better decisions.
Research in psychology has revealed that our decisions are disrupted by an array of biases and irrationalities: Were overconfident. We seek out information that supports us and downplay information that doesnt. We get distracted by short-term emotions. When it comes to making choices, it seems, our brains are flawed instruments. Unfortunately, merely being aware of these shortcomings doesnt fix the problem, any more than knowing that we are nearsighted helps us to see. The real question is: How can we do better?
In Decisive, the Heaths, based on an exhaustive study of the decision-making literature, introduce a four-step process designed to counteract these biases. Written in an engaging and compulsively readable style, Decisive takes readers on an unforgettable journey, from a rock stars ingenious decision-making trick to a CEOs disastrous acquisition, to a single question that can often resolve thorny personal decisions.
Along the way, we learn the answers to critical questions like these: How can we stop the cycle of agonizing over our decisions? How can we make group decisions without destructive politics? And how can we ensure that we dont overlook precious opportunities to change our course?
Decisive is the Heath brothers most powerfuland importantbook yet, offering fresh strategies and practical tools enabling us to make better choices. Because the right decision, at the right moment, can make all the difference.
6. Summary: Switch: Review and Analysis of the Heath Brothers' Book
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The must-read summary of Chip and Dan Heath's book: "Switch: How to Change Things When Change is Hard"This complete summary of the ideas from "Switch" shows that our rational mind often fights with our emotional mind, because the latter prefers instant gratification and the former is better at long-term planning. In this summary, discover how you can engage both in order to initiate changes successfully and easily. Change is only three steps away.
Added-value of this summary:
* Save time
* Understand key concepts
* Increase your management skills
To learn more, read "Switch" and discover a realistic, logical guide to navigating change and exploiting it fully.
7. The Switch Book: The Complete Guide to LAN Switching Technology
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The most in-depth guide to the capabilities, application, and design of LAN switches and switched internetworksWritten by an innovator who has been at the forefront of networking technology for more than two decades, this comprehensive book covers everything you need to know about LAN switching. From understanding switch functions and features to technology integration and network management, it provides valuable insights for network planners, developers, and managers. Seifert helps you gain a clear understanding of the often-complex features and options available in LAN switches, along with detailed explanations of the latest technology enhancements-including previously unpublished information on Link Aggregation, Virtual LANs, and Layer 3 switches. Packed with the most up-to-date and complete information on LAN switches, this book:* Explains how switches and bridges operate, and explores implementation and performance issues
* Details how switches can be deployed in both homogeneous and heterogeneous LAN environments
* Provides a comprehensive explanation of the Spanning Tree Protocol
* Covers source routing, which is available on Token Ring and FDDI networks
* Explains full duplex LAN operation and link flow control methods
* Looks at the applications and IEEE 802.3ad standard for aggregated links and their effect on system and higher-layer protocol behavior
* Introduces Virtual LANs and the IEEE 802.1Q standard
* Discusses the Simple Network Management Protocol (SNMP) as well as other forms of itch management
* Explores the architecture and data flow through a typical switch, including an analysis of switch fabric options
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